FESPA’s inaugural event in the Middle East in January 2024 welcomed over 150 leading brands and drew more than 3,000 visits across three days. Participants came from 88 countries, including the UAE, Saudi Arabia, India, Pakistan, Kuwait, Iraq, Oman, Jordan, Egypt, Bahrain, Qatar, Turkey, Iran and Tanzania.

Bazil Cassim, Regional Manager (Middle East & Africa), FESPA, commented: “The World Wrap Masters competition at FESPA Middle East offers an unrivalled opportunity for the region’s wrapping community to showcase their skills and learn from world-renowned experts.

“Participants can take their expertise to the next level by learning the latest vinyl products, tools and techniques. Given the growing momentum in the region's wrapping industry, we anticipate significant interest in this year’s competition.”

Research[1] suggests that the size of the global automotive wrap films market, estimated at USD7.14 billion in 2023, will account for USD8.47 billion this year and is expected to reach approximately USD39.31 billion by 2033. The GCC is experiencing significant growth in automotive films, driven by rising vehicle sales and increasing demand for speciality products, including window tinting and paint protection, due to the region's hot climate.

During World Wrap Masters, participants will have the opportunity to learn from the best in the industry at training workshops and demonstrations delivered in conjunction with The Wrap Institute, whose programme of helpful demos covering tips and tricks for flawless application are essential for any vinyl installer. In addition to these instructors are the expert judging panel for the competition, who will be carefully grading the contestants in each round of the World Wrap Masters Middle East competition, which will culminate in the World Wrap Masters Final in Berlin from 6-9 May.

Competitors will progress through several rounds, where they will be presented with a number of challenges, which include colour change wraps, PPF, and printed vinyl application on vehicles and other objects. World Wrap Masters is a race against the clock, and participants must deliver a series of wraps as fast as they can and with the most technical delivery possible.

Participants must be available to compete for all three days of the competition at FESPA Middle East, and winners of the Middle East round must also be able to attend the Grand Final in Berlin from 6-9 May. The winner of the Middle East competition will be awarded the title ‘World Wrap Masters Middle East Champion’, receiving a trophy and prizes, which include flights and accommodation to the final.

Those interested in participating in World Wrap Masters should register here. For additional details about the competition and entry price, please click here.

World Wrap Masters Middle East is sponsored by Avery Dennison, as the PPF and Colour Change Partner and Arlon, the Print Media Partner.

Registration for FESPA Middle East is now open, and visitors can register for free entry using promo code FMEM502.

[1] Precedence Research, Automotive Wrap Films Market Size, Share and Trends 2024 to 2033